primetime

Does NBC’s Potential Primetime Retreat Foreshadow More Changes To Legacy Broadcast Network Model?

When Warner Bros Discovery CEO David Zaslav wanted to make a forceful first impression at the company’s upfront last spring, he used words designed to dazzle the audience of ad buyers. The newly merged company, he declared, would now stand “shoulder-to-shoulder” with the broadcast networks in terms of scale and reach. Three decades after Fox …

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NBC Could Give Third Hour Of Nightly Primetime Back To Local Affiliates

NBC is considering giving back the 10 p.m. hour of primetime to local affiliates, a potentially significant tipping point for the legacy broadcast TV model. Internal discussions have been going on for a number of years at the Comcast-owned NBCU, according to a person familiar with the situation, and no firm decision has been reached. …

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